Teaming Up with Creative Influencers to Promote Product Launch

Teaming Up with Creative Influencers to Promote Product Launch

HP and BSM Media partnered to create a series of YouTube and Facebook videos with popular social media influencers, What’s Up Moms and The Holderness Family.  Original videos were created to feature and showcase the new HP Envy printer for its release in September of 2017.  The creative video made by our influencers at WhatsUpMoms ranked tenth on the YouTube ads leaderboard in 2017.

Results

  • Videos from WhatsUpMoms generated over 12.3 million views on YouTube
  • YouTube video from The Holderness Family generated over 26,000 views

  • Client

    HP

  • Program

    Influencer Marketing

  • Target Audience

    Moms