Spreading Optimism Among Mom Influencers

Leading fruit brand partnered with BSM Media to execute #SilverLiningSelfies – an initiative aimed at spreading optimism & hope during these unprecedented times by having moms write the Silver Lining of staying at home on a Dole Banana. The moms then held the banana up like a smile and shared their selfie across social media. The campaign culminated on April 15th – #NationalBananaDay, was recognized by PR Week for its viral and creative outcome on social media, and won a Produce Business 32nd Annual Marketing Excellence Award.

RESULTS

  • 1.2M+ impressions across target demographic
  • 240% increase over the industry benchmark for Engagement Rate
  • 200+ engaging content for the brand to repurpose
  • Over 1,300 participants in Mom Select Facebook Live to build excitement
  • 35,000 video views across Instagram, Stories & TikTok
  • Campaign picked up by PRWeek
  • Campaign won a Produce Business 32nd Annual Marketing Excellence Award

  • Client

    Dole

  • Program

    Influencer Marketing

  • Target Audience

    Social Media Influencers