Zales Mom Influencer Marketing

Engaging and Celebrating Through Video Sharing

BSM Media partnered with Zales to create content to publicize their Mother’s Day contest. BSM Media identified top mom influencers to submit video content that created engaging and shareable montages. Utilizing the extensive MomSelect network, BSM Media distributed the branded content across social media, generating hundreds of thousands impressions.

Results

  • Over 600,000 video views
  • Over 30,000 contest entries
  • Over 500,000 impressions from re-posts and shares

  • Client

    Zales

  • Program

    Influencer Marketing

  • Target Audience

    Moms