We teamed up with Morton Salt to celebrate the Morton Salt Girl’s 100^th birthday and promote the brand to Moms across the nation.  We corralled our select group of mom influencers to host 100 MommyParties over 100 days in 100 cities.  The celebration also included creative Pinterest and Facebook contests, which stimulated Mom consumers beyond our network to connect with the brand.  Party hosts were delighted by the fun they were able to create with the party kits we sent them, and they raved about developing a stronger connection they made with the brand they grew up loving.

Results

• Over 425,000 impressions were made from the Pinterest contest
• 81% of hosts have purchased Morton Salt food products since their party
• 100% of hosts plan to purchase Morton Salt products in the future
• 55% of hosts told more than 21 other moms about their MommyParties experience, and 40% told between 10 and 20 moms