Today’s Mom Market holds the key to over $2.1 trillion dollars in annual US spending. Effectively tapping into this market can be lucrative to the bottom line, brand awareness and overall growth of your business. It amazes me that even today, in a world of consumer generated media and YouTube marketing, that many marketers still…

The Internet has long been compared to the “anything-goes” Wild West. New trends, however, suggest it is becoming an updated version of the sewing circle of yesteryear. “Mommy blogs” and related mom-oriented social networks enable merchants to communicate with consumers in a space where they are actively engaged in product discussions. According to Maria Bailey…

Say two words to any mom of a 4-15 year ol girl, “Miley Cyrus” or “Hannah Montana” and you are certain to evoke some type of response. In most cases, it will be positive. “Oh, my daughter loves her” to “Her music is so affirming.” But what makes Miley Cyrus so appealing to mothers? The…

“Help! I’m getting pressure from my manager and executive team to tap mom influencers.” It’s a cry that I hear everyday from even the most experienced marketers. Cultivating relationships with the millions of mom bloggers out there could take years yet you have sales goals this month. So where do you begin? The first thing…