There’s a new breed of mom – and she’s here to stay. Meet the Mom Frugalista. She’s a savvy, price-comparison shopper who utilizes technology, offline media, and most of all her peers to stretch her buying dollar. She was once a mom on a budget but the recent shift in economic climate generated a conversion…
I have a favorite saying and one that stirs my business philosophy as much as my personal actions. It’s attributed to the bright man or woman referred to as Anonymous and goes like this: “If you always do what you’ve always done, then you’ll get what you’ve always gotten.” I wish I knew who Anonymous…
Ask any marketer who has been around for a while what the greatest form of marketing is in the mom market, and he or she will undoubtedly answer “word of mouth.” Some may even cleverly call it word of mom. A decade ago, a marketer’s dream was to have a mom tell other mothers about…
With every New Year come waves of change. We make resolutions to do things differently, whether it’s changing our eating habits or the manner in which we manage our money. For marketers, January presents the opportunity to evaluate the goals of the year past, test new initiatives in the coming year and re-evaluate insights of…
I love Twitter. Absolutely love it and as a marketer you should too. As the mother of four, I use Twitter much in the same way I used to use Google or Yahoo!. When I need a recipe for a quick kid-friendly snack, I tweet it. Looking for a great gift idea? I tweet it.…