Ask a mother with a school age child what she is doing on Saturday and it is likely to include a birthday party. Moms are forever going to parties and social events — children’s birthday parties, jewelry parties, classroom parties, Mommy and Me mixers and book clubs. These events serve as a way to socialize,…

Every January, I make predictions as to trends within the mom market and how companies might better connect with mothers in the coming year. However, what I’ve come to realize is that most marketing professionals are actually putting their finishing touches on their 2011 Mom Marketing plans now, making predictions for next year more timely…

Last month, I took a look back on how marketing to moms has changed in the last five years. This time, I’d like to look forward and make a few predictions about the mom market. I know it’s dangerous to pretend you have a crystal ball but I have a pretty good track record for…

A great deal can be learned by looking back. Perhaps that is why a convention organizer recently asked me to include a slide in my presentation noting the greatest changes in Moms in the last five years. Of course, there are many fashionable, parenting and philosophical changes that have occurred, but I elected to focus…

I am sure that Walt Disney himself had no way of knowing just what a small world it would become after all, particularly in the world of moms. Today more and more brands are reaching beyond borders to connect with moms while advancements in technology have empowered mothers to socialize with moms around the globe.…