BSM Media has been connecting moms and brands since before there was Instagram, Tik Tok or Facebook. In fact, we were marketing to moms before the term mommy blogger was born. BSM Media has endured the test of time and remains relevant in the industry because we operate day in and day out by a strong list of best practices.
Statement of Best Practices
Statement of Best Practices
- Understand and support the goals of moms as consumers, community leaders, parents and business owners.
- Engage with moms that are reflective of mom consumers regardless of race, sexual orientation, religion, or ethnicity.
- Be a solution for moms.
- Engagement is as important as the number of followers.
- Remember that moms who own businesses are CEOs of a business and like all business CEOs seek to generate revenue.
- The time of a mom has value both as a consumer and as a business owner.
- The best relationships are those where both parties share the same goals and values.
- Moms are early adopters of technology and it’s our job to stay up with them.
- A mom’s influence offline should never be ignored.
- Earning the trust of a mom will create years of support.